Job search needs to be thought of as a personal, very directed marketing operation where you are the product. Your resume is an advertisement. Your extended network of colleagues is your source for job leads.

So where does the web fit in? At AA-Careers, we just posted a job on a popular job site and got over 650 responses in a calendar week. For a single position. That’s increased competition for jobs.

Had a strong person gotten ahold of us before we posted the ad, they could have gotten the position prior to getting all that competition. How? By finding an employee at our office who became aware of the job prior to posting. Everyone knew about of the job for at least 13 days before it was posted. Who in your network might know of a job that’s coming available soon?

Be careful to check your application materials thoroughly before submitting them. When we did an analysis of the 650 resumes, we found a large number of errors. 63% of the applicants were easily taken out with a fast-paced triage process. How? The same way any HR professional would. By eliminating resumes where the objective didn’t match our position description. By passing over candidates whose cover letters gave us grounds not to engage them, like "I know I’m overqualified but I really need a job". By eliminating prospects whose documents that didn’t open properly. And by rejecting prospects who didn’t trouble to spell check their cover letter and/or resume.

So the good news is that job sites give you a sense of who is hiring, and for what kinds of positions. But once those jobs are posted, the competition is intense. You can still try, if you have a well honed resume, designed to appeal directly and clearly to the recruiter. And if you have practiced interviewing – so you don’t stumble at a critical point.

Another issue to be aware of is how quickly and easily you can be looked up on the internet. As we Googled several candidates, we ran into some Facebook comments that were in questionable taste. Nothing illegal, but enough to tilt our thinking about who to hire.

AA-Careers provides a all-inclusive set of services for Bay Area job seekers, providing our clients a personal career consultant, a managed job hunting campaign, modern tools like a personal website, video, highly targeted resume, and much more. Let us know if we can help you.

Be careful out there, and good hunting!

Due to its solid performance, affinity marketer Trilegiant Corporation was ranked in the Forbes Magazine’s List of Top Private Companies and obtained an ISO 27001 certification for its outstanding information protection assistances. For the company’s former chief executive officer Nathaniel Lipman, this must be a great view from the top.

Lipman is the current chief executive officer and president of the Affinion Group, a worldwide affinity marketing group consisting of different subsidiaries namely, Trilegiant Corporation, Trilegiant Loyalty Solutions and Progeny Marketing Innovations. The company has had a productive development in terms of brand advancement and entertainment prior to his involvement in Trilegiant (formerly known as Cendant Marketing Group) in 1999.

Between 1996 and 1999, Nathaniel Lipman functioned as Planet Hollywood International’s senior executive vice president. Before this position, he was the House of Blues Entertainment Inc’s senior vice president and general counsel. Also, he previously worked for The Walt Disney Company and the law firm Skadden, Arps, Slate, Meagher and Flom.

Nathaniel Lipman pursued a career in marketing by the time he became the senior vice president for Business Development and Strategic Planning at Cendant’s Alliance and Marketing Division. Prior to his becoming Cendant Marketing Group’s CEO in 2004, Nathaniel Lipman acted as the senior executive vice president of Trilegiant Corporation. This was between 2001 and 2002, way before the company became an Affinion subsidiary in 2005.

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Intelius, an information security provider based in Bellevue, Washington, continues to be the choice of an increasing customer population. The company was founded by one of the technological world’s most brilliant visionary, Naveen Jain. Under his lead, Intelius was able to achieve and retain its prominent status in the IT world.

A significant number of individuals and business establishments nationwide are able to attain peace of mind and security through the services that Intelius offers. The company only employs the best of technology in order to retain the trust and loyalty of their expanding consumer base. The company is capable of executing fast, reliable and accurate searches. Through its customization feature, Intelius is able to ensure the satisfaction of its customers by performing searches according to the unique specifications required by the user.

Intelius searches provide customers with a broad range of information including details on property records, criminal records, as well as courtroom records. To make all these possible, the company is equipped with a powerful database that holds around 20 billion in-house records gathered from both offline and online sources.

Aside from the quality services it delivers, the company is also highly regarded for its exemplary character. The company not only excels in the sophisticated world of technology and business, but also in the field of philanthropy. For its efforts in philanthropy, Intelius was adjudged by the Puget Sound Business Journal as one of the Top 15 Corporate Philanthropists in the area. Since its inception, the company has extended donations to more than 50 national and local charities. In order to maximize its works of charity, the company has partnered with a variety of nonprofits including Hopelink, Kindering Center, Overlake Service League, and the United Way.

But what if you didn’t have the pick of these retailers? If your credit history (or lack of), the fact you were on government handouts or your age prevented you from applying for these great bargains?

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The problem is, it’s not exactly a cheap option although it is a great bargain, this chain offers a very reasonable rate, however it doesn’t include extras like the optional service cover which most customers take out. In the end, you may up paying a bit more than the cash price for the item.
With buy now pay later increasing in popularity now the credit crunch has taken hold, BrightHouse took advantage and, during the summer, ran a nine week intensive advertising campaign including TV commercials and a leaflet drop and employed- for the first time- TNT’s Home-in Targeting postcode modelling tool for precise targeting. It was very effective, with the chain thriving and planning on adding multiple stores during 2009.

BrightHouse head of marketing Alan Beesley said ‘Brand awareness of BrightHouse has grown rapidly thanks largely to our TV activity, which comprises of advertising and sponsorship of the Trisha Goddard Show. As we continue to open in new locations across the UK our highly targeted spring marketing campaign will support our growth by promoting the brand as a customer-friendly weekly payment store.’
Tangentially to this increase in awareness however, has materialized an inevitable rise in unhappy shoppers. The company recently made the headlines when it was investigated by BBC radio 1’s Newsbeat programme.

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Of course, the only problem with Equal is the price per packet, which I believe is about three times as expensive as the next well-known brand, the one in the pink wrappers. Naturally, I have to have expensive tastes. To me, the blue stuff tastes better.

For years, I’ve been buying Equal in the restaurant size box, with 2500 packets. This lasts me for months, and it brings the price in line with the pink stuff. But now, the wholesale to the public market I use never seems to have it in stock.

I’ve tried three different locations in the same day, hunting for it, to no avail. I’ve interrogated stockers, asking them when shipments were due. It’s getting to the point that I think it may be easier to find a large, cheap, rent controlled apartment in Manhattan.

Down the street is a unit of Trader Joe’s, a small boutique market. They don’t have Equal, but they do have a customer service philosophy. When you reach the register, they ask, “Did you find what you wanted?” and they seem genuinely interested in hearing and responding to your answer.

They believe if they don’t have your item in stock at the time you need it, they messed up and should make inventory adjustments. The other place, which I’ll call Discount Barn, treats you as if you’re a hapless fool who just seems to choose the wrong time to come in.

It’s your dumb luck that you can’t snare one of these elusive boxes, so buy a bunch of smaller packages and pay four times as much.

I’m at the point where I’m going to call Equal, the company, and learn if I have a chance to get the big boxes elsewhere.

Failing this, I may just have to drop this item from my diet, because trying to find it, while encountering such poor service, is leaving a bitter taste in my mouth.

Dr. Gary S. Goodman © 2006

Dr. Gary S. Goodman, President of Customersatisfaction.com, is a popular keynote speaker, management consultant, and seminar leader and the best-selling author of 12 books, including Reach Out & Sell Someone® and Monitoring, Measuring & Managing Customer Service. He is a frequent guest on radio and television, worldwide. A Ph.D. from USC’s Annenberg School, Gary offers programs through UCLA Extension and numerous universities, trade associations, and other organizations in the United States and abroad. He is headquartered in Glendale, California, and he can be reached at (818) 243-7338 or at: gary@customersatisfaction.com.